Whether you are in “hypothesis generating” or
“hypothesis testing” mode, our background is in study design. At
ODI, we not only know what a partially balanced incomplete block
design is, we know when to use it. We know what makes a good
segmentation, and we know when to use preference based versus choice
based conjoint.

Orthogonal
Designs, Inc. includes staff with a Ph.D. in Experimental
Social Psychology, who has taught experimental design and multivariate
statistics for the Burke Institute, and who has provided seminars on
conjoint analysis for the American Marketing Association. With 30 years
in marketing research, our exposure to the realities and foibles of
field research has provided a broad experience base of approaches and
techniques to address your research problems. You can tap into this
service in the same way as you access consulting services: Internet,
telephone, or in-person.